NORD

Client:
Nordic Ministerial Council (among others)

Task:
To raise awareness among the German public of young, modern and urban culture from Scandinavia.

Solution:
The development of a cultural platform which, since 2004, has been introducing new Scandinavian design and culture via public events, internet and our own specially produced magazine, proving that Scandinavia has more to offer than elks and crispbread...

Result:
This cultural exchange contributes to "nation-branding" and creates a new, sophisticated image of Scandinavia. Awareness of Scandinavia becomes more and more prominent throughout the young target groups and, through corresponding information and appropriate tools, a community is cultivated.

Partners:
The Nordic Ministerial Council, Nordic Cultural Funding, the Norwegian and Swedish embassies, Deutsche Bahn (among others)